. one of these plants in the greenhouse may have the right goons for a new-type of -- genes for a new-type of watermelon - not too juicy, but full of flavour. if it does, the scientists will find it. they were part of a team at monsanta, creating a new line of supervegies through old-fashioned cross breeding. after a behind the scenes look at the process, i was earring to try the fruits of their -- eager to try the fruits of their labour. i joined david stark and kenny every, two executives, for lunch. first up peppers, bread to be a third of the size. >> we asked consummers what they liked and don't like in a bell pepper. one thing they don't like is to use part of it. in a lot of times it goes bad. >> the important trait of this one, would you say, is convenience over flavour, for example. >> the flavour is great.